How to Make Learners Happy

Use Charlie Mingus’ Law in Your Learning Design.

Bassist Charlie Mingus once said “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”

What Mingus said is what I call his Law of Creative Simplicity. Look at a few examples.

  • Stuffing a sentence’s worth of thought  with a paragraph’s worth of abstract, redundant gobbledygook is commonplace. Translating a convoluted paragraph of jargon-dense engineer-speak into a simple sentence of clear English is creativity.
  • Kicking Humpty Dumpty off the wall to become a complex pile of rubble—that’s child’s play. Restoring complex Humpty Dumpty rubble to simple Humpty Dumpty wholeness is a task too creative for all the king’s horses and men.

Creative Simplicity in Learning Design

In his keynote speech for the 2011 Lectora User Conference in Cincinnati, Elliott Masie illustrated creative simplicity like this [bracketed comments are mine]:

We are doing too much re-teaching when people already know the skills. Let’s not re-teach. Make sure that you are not packaging something old as new and overly inventing language that is brand-new to teach it. [That’s commonplace-JH].

Let’s figure out what learners need to know, how to map learner instincts and experience with new knowledge and …create the ability for learners to watch and listen to stories. We can take complex things and present them in very unique sequences via stories. [That’s creativity-JH]

Masie also outlined several emerging trends that define the fluid 21st-century learning workplace environment:

  • Consistently high performers tend to seek out learning opportunities on their own, when they need them.
  • Learner understanding and retention improve when learning occurs through peer collaboration.
  • Inexpensive video is ubiquitous and a game-changer; it lets us tell a story live.
  • Learners have become accustomed to outsourcing memorization requirements to “second-screen” devices (like smartphones and tablets)  that are always present and always on.

The 21st-Century Learning Environment

How do expanded learner demands and wide availability of technical options for connectivity and collaboration  affect the way we design learning? They push us toward synthesis and simplicity: the core principles of the Mingus Law.  21st-century learners expect their on-the-job learning opportunities to:

  1. Be accessible: targeted for their job needs, easy to find, and available when they need them (and not before).
  2. Help them collaborate by providing access to a forum, a wiki, or social media site where they can share experiences, generate ideas, and discuss best practices with colleagues.
  3. Help them remember by providing well-designed checklists they can use to improve performance.
  4. Not be confined by a corporate firewall. Even though “second-screen” devices can’t be controlled, their use can be leveraged to broaden learner capabilities.

How do you meet these expectations?

Stay tuned for articles about affordable technology, tools, and techniques you can use to bring each of these four expectations to reality in your course and curriculum design.

 

Fight the PowerPoint

Call a meeting. Add a hefty deck of PowerPoint slides as a presentation. Throw in an earnest presenter reading slide text flawlessly. And finally, to spice things up, toss in half a dozen large pizzas ( two vegetarian, two meat-lovers,  and two cheese for the terminally unimaginative). Simmer in an overheated/icy cold/carbon-dioxide-filled (pick your level of discomfort) room for at least 30 minutes.

Whacha got, Bubby? A stultifying stew that facilitates no learning, generates no interest, provides no memorable information, and makes my teeth hurt.

Enough is enough.

Forget safe and mind-numbing:

  • Botox bullet points
  • Bland clip art
  • Boring regurgitation

Try creative and edgy:

  • Storytelling
  • Stunning visuals
  • Challenging conversation

Fight the fog.

It’s not just meetings.  PowerPoint presentation paralysis and corporate drone are universal:  in web site content, in web-based training courses, in procedures, in user guides, in white papers.

Don’t give up. You can find tips for combatting the drone here. And here.

You can join me in trying out this tool (Fight the Bull has, unfortunately, retired from the field of battle; the link doesn’t work anymore) for spotting and eliminating jargon, technobabble, and empty multisyllables. (Warning: I’ve read mixed reviews about its effectiveness. But in this battle, anything is worth a try.)

Find perspectives on making PowerPoint presentations effective here.

Can I get a witness?

Share your ideas for thinning the corporate communication fog.

Shakespeare, Hemingway, and You

We already know that the objective of all infowriting is to get work done, not to showcase the writer’s creativity. But I’ve found ten ways you can step into some big writing shoes and harness creativity in service to your primary infowriting goals.

Tips 1 – 5 (thanks to Hemingway and Brian Clark at Copyblogger)

  1. Use short sentences.
  2. Use short first paragraphs.
  3. Use vigorous English.
  4. Be positive, not negative. Basically, Clark says:
    You should say what something is rather than what it isn’t.
  5. For Hemingway’s most important writing tip, check the final paragraph in Clark’s Hemingway post.

Tips 6 – 8 (thanks to Paul Ferguson’s observation, in his 2004 STC International Conference presentation, that Technical Writing Ain’t Shakespeare)

  1. Every sentence has a plot.
    Think of procedures as mini-stories with a beginning, a middle, perhaps a complication or two, and an end — just like a classic drama. Do this, and your procedure will be more effective.
  2. Make the reader see.
    Write with your reader in the back of your mind and assume that the reader will have to rely on words alone. Don’t fall back on art.
  3. Pay attention to detail.
    Concrete details in Shakespearean sonnets make images come alive and engage our senses.