More Stuff from the Portfolio Bin

  • Technical Writing
    • Cinphony
      An excerpt from the user guide for automatic call distribution software
      The manual provided instructions for installing and using software that directs calls, follows specific user-determined procedures for handling calls, and provides real-time monitoring and statistics and report generation. This sample is from the installation chapter.
    • Working with Special Groups
      An excerpt from an operator manual for chemists
      The manual provided instructions for using software to develop product “recipes” on local workstations. This sample was generated from a database of information chunks that can be re-used to create print documents, web sites, online help, and presentations. You can scroll down to read a few chapters.
    • File Backup and Transfer
      A specialized backup procedure
      This procedure was generated from a database of information chunks that were structured so they could be published in several different formats, as dictated by client needs.
    • Chemical Cleaning Procedures
      Representative samples of beverage-processing procedures
      These job aids were laminated (to be smudge- and splash-proof), punched, and grommeted for mounting in a beverage-processing plant/ The client loved the format–and the content.
    • Working with Special Groups
      An HTML frameset that works with any browser
      The HTML pages were produced from a “single-sourcing” database.
  • Web Site Copy
  • Articles and Copywriting
    • Avoiding Crossed Wires
      An article written for a construction contractors’ publication
      It provided tips for solving electrical system problems in construction equipment and vehicles.
    • Lower Tire Costs with Retreads
      An article written for a construction contractors’ publication
      It provided guidelines to help readers control off-road tire costs.
    • Slaying the ‘Net Dragons
      An Internet security primer for data center managers
    • Commitment to Change
      An article written for a restaurant chain franchisees’ publication
      It shows how a little research and some interesting interviews can turn a dry, legal topic into …well, not exactly fascinating stuff, but at least an interesting read.
    • A Master Technician at Every Bench
      A sample of benefits-based marketing copy
      This was written for a brochure aimed at supervisors in an electronics diagnostic and testing environment.
    • Continuous Improvement with Ultramax
      Brochure copy for process optimization software
      It shows how focusing on benefits can make an intangible product real and desirable for a potential customer.
    • Organizing Paperwork
      A light-hearted writing exercise
      This was designed to illustrate the principles of writing benefits-based copy. Tell ’em how the product can make a difference in their lives and you give ’em a reason to buy.