More Stuff from the Portfolio Bin

  • Technical Writing
    • Working with Special Groups
      An excerpt from an operator manual for chemists using software that lets them develop product “recipes” on their workstations. The sample was generated from a database of information chunks that can be re-used to create print documents, web sites, online help, and presentations. You can scroll down to read a few chapters.
    • File Backup and Transfer
      Aspecialized backup procedure. It was generated from a database of information chunks that were structured so they could be published in several different formats, as dictated by client needs.
    • Chemical Cleaning Procedures
      Representative samples of procedures that were laminated (to be smudge- and splash-proof), punched, and grommeted for mounting in a beverage-processing plant. The client loved the format–and the content.
    • Working with Special Groups
      An HTML frameset that works with any browser. The HTML pages were produced from a “single-sourcing” database.
  • Web Site Copy
    • A Resume Web Page -developed for an individual looking for a customer service job.
    • Centre ACT–developed for a non-profit organization.
  • Articles and Copywriting
    • Avoiding Crossed Wires
      Provides tips for solving electrical system problems in construction equipment and vehicles.
    • Lower Tire Costs with Retreads
      An article for construction contractors that provides guidelines to help them control off-road tire costs.
    • Commitment to Change
      An article written for a restaurant chain franchisees’ publication. It shows how a little research and some interesting interviews can turn a dry, legal topic into …well, not exactly fascinating stuff, but at least an interesting read.
    • A Master Technician at Every Bench
      A sample of benefits-based marketing copy for a brochure aimed at supervisors in an electronics diagnostic and testing environment.
    • Continuous Improvement with Ultramax
      Brochure copy for process optimization software shows how focusing on benefits can make an intangible product real and desirable for a potential customer.
    • Organizing Paperwork
      A light-hearted writing exercise that illustrates the principles of writing benefits-based copy. Tell ‘em how the product can make a difference in their lives and you give ‘em a reason to buy.

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